A web site for mobile phones is now a necessity of every business to maintain a strong online presence. Now everybody has a mobile phone with multimedia features and internet service. Smart phone revolution has changed the way we live. Our smart phone is like a lifetime companion and we love it due to its amazing features including internet browsing anywhere we want. According to an American journal survey almost 80% adult Americans have mobile phones and the majority of them prefer to use their smart phones for internet browsing. Similar stats are seen in other developing countries and some underdeveloped countries as well.
There are two ways to develop a mobile internet presence one is mobile website and other is a mobile application. These are basically marketing tools some use both of them and some use one. Both of them have their own benefits and disadvantages. Basically a mobile website is especially designed for mobile phones that can be accessed on any mobile device through the mobile internet. Simple websites designed for desktop PCs works too slow on mobile devices as they contain heavy content which takes too much time to load, downloading of files is too slow, text size appears too small which is very difficult for anyone to read.
The mobile application is a software developed to run on mobile phones. You have to download it on your mobile device to access websites in a mobile version. However it is limited to one device or operating system only. Mobile apps reside on mobile phones that’s why they are fast and easy to access by the users. It smoothly runs in-depth content, rich media and GPS functionality to locate one’s location. Users usually notices the time in which an application is used with respect to its output and set their minds according to it, results in less time makes them addicted to the mobile app.
Analytics functionality can be added to the mobile phone apps to track user behavior and activities. You have the option to add some creativity in the mobile app to give an involving, productive and entertaining experience to the mobile phone user. Revenue can also be easily generated by putting a price on downloading of the apps for a user. Although, a mobile app has limitations as there are different apps for different platforms or operating systems. Each operating system such as iPhone or Android support a specific type of applications other OSs support according to their ability. Application development for mobile phones is expensive as compared to mobile website design.
On the other hand a mobile website has a broad reach as it can be easily accessed by anyone who has internet access through mobile phone. Search engines show mobile websites in their search results while searching through smart phone. Currently very few businesses have their own mobile website builder this provides you an opportunity to stand out from the competition in local search results.
You can check your traffic of mobile users through the Google Analytics functionality by putting your mobile website information in it. Mobile web development services can be hired online and it is the most preferred option today.
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